VBJ articles

November 2015

Unlocking potential of non-UK graduates – part 4

Over the past few months we have been following a number of steps that will hopefully … more

14 mins
Seven-up: London showcase event set to sparkle once again

A record number of delegates and exhibitors are expected to attend the seventh London Vet Show … more

10 mins

October 2015

End game – how to plan your exit from practice ownership

When you are in the middle of a hectic and stressful working environment – something only … more

10 mins
Unlocking potential of non-UK graduates – part 3

I explained in part 2 how to advertise in a way that will attract non-UK vets … more

11 mins
If ‘you’ is the answer, then what was the question?

Organic traffic is when visitors are brought to your site by performing a specific search that … more

14 mins
A plan for all seasons: making the most of seasonal retail

There is a tendency among veterinary practice owners to feel they have to do all the … more

15 mins
Pain management: making the most of the latest options

Three companies working in different fields of pain management spoke to VBJ to explain how they … more

20 mins

September 2015

Invasion of the Millennial pet owners: part 1 – blame it...

I was there in 1978 with all my buddies. That year marked the first blitz of … more

16 mins
Unlocking potential of non-UK graduates – part 2

In part 1 we talked about the large pool of non-UK vets looking for job opportunities in … more

12 mins

August 2015

Joined-up thinking for 21st century UK veterinary practices

The future can look like a scary place. A huge amount has been written in … more

18 mins
Find and reach clients with Facebook’s targeted ads

All veterinary practices want to be able to reach out and find their ideal clients. That … more

15 mins
Branding: why it cuts through everything you do

Ask most people what “branding” means to them and chances are they’ll come back with something … more

18 mins
Unlocking the potential of non-UK graduates – part 1

When I talk to employers they often tell me there is a shortage of vets or … more

10 mins

July 2015

Germ warfare: why practices need to take hygiene seriously

Some members of the veterinary profession who will freely admit to only possessing superficial knowledge … more

15 mins
You’re going to need to build a better baby boomer strategy

One of my favourite movie scenes is from Jaws, when the men aboard the Orca finally … more

17 mins
Front of house: getting clients to stay and spend

A visit to the vet is rarely much fun for an owner. Either the pet is unwell … more

15 mins

June 2015

Microchips: everything your practice – and your clients – need to...

The Microchipping of Dogs Regulations for England were announced in October 2014, and outlined the responsibilities … more

17 mins

May 2015

Phone apps: time to think smart on client interaction

There was a time when the only way pet owners could engage with their veterinary … more

20 mins
Should you consider other revenue sources to help grow your practice?

There are many challenges in maintaining the traditional revenue model for veterinary practices. As product … more

10 mins
Baby boomers: retaining young pets at your practice (2/2)

In part one I looked at how attracting young pets is critical for business. Providing a … more

18 mins