VBJ articles

May 2016

Too many veterinary practices lose out financially by focusing on the middle ground and chasing the ’average’ client. Here, Dr Ernie Ward explains how his discovery of data alchemy helped him find his tribe and create the perfect formula for a profitable practice.

19 mins

Kay Irvine explains how to raise your game and make sure you stay in control of practice expansion.

18 mins

April 2016

Marketing for veterinary surgeries can be daunting, especially when doing so via the internet. There … more

13 mins

In part one, four female leaders shared thoughts on why a lack of women in positions of power exists in the veterinary sector. For part two, we went back to the same four women to ask how they think the problem can be tackled...

31 mins

Discussions about retail often hinge on one simple question: clients or customers? Vets are professionals, … more

18 mins

Puppies and kittens are the lifeblood of any small animal practice and those crucial first encounters really can be make or break.

22 mins

March 2016

Women may dominate the modern veterinary profession in terms of numbers, but in many areas it’s men still holding the positions of power. In the first of a two-part article, James Westgate asks a diverse group of female leaders why they think this remains the case...

25 mins

Estimates show around nine million cats are kept as pets in the UK – that’s a huge potential market. However, as Ross Tiffin found on a visit to the north-west, a cat-friendly strategy is needed to make the most of the opportunity.

16 mins

February 2016

The induction is the single most important step in the recruitment process – and the most … more

13 mins

With the passage of time comes the growing awareness our planet is just not coping … more

17 mins

Let’s start at the beginning and ask a simple question: what did you purchase the in-clinic lab … more

17 mins

January 2016

Compulsory microchipping for all dogs in England, Scotland and Wales will come into force in … more

21 mins

Retailers understand customer experience is crucial to commercial success. They are miles ahead of us, … more

18 mins

December 2015

Imagine a dog’s owners have a problem with their beloved Ranger. This could be a long-standing … more

27 mins

With the major switch from print advertising to digital marketing comes many avenues on which … more

15 mins

November 2015

Some exceptional things have been happening in my life recently. After three years in ownership … more

12 mins

One of the more awkward affairs to follow is an ageing heavy metal band. Bare chests, … more

17 mins

When you’re running your own business, it’s not good enough to just stand still – especially … more

16 mins

While I am no fortune-teller, I can give an educated guess to the direction veterinary practice … more

16 mins

Practice owners and managers are constantly looking for ways to improve the financial health of their … more

22 mins