March 2017

#followingthetrends – or social media for beginners

Do you know a ‘hashtag’ from a ‘like’? Have you the confidence to post content on your practice social media? Elanco’s Linn Adams offers hints and tips on what social media platforms to use and content that will appeal to clients.

18 mins

November 2016

Changing the face of veterinary communication

You may think your practice management system is already running to its full potential. But, as Nick Lloyd explains, when it comes to administration, data transfer and disease control, you ain’t seen nothing yet.

20 mins

October 2016

Online or en-masse? Crossroads reached for veterinary CPD

Digital media has revolutionised the way many vets and VNs fulfil their CPD obligations. Accessing learning online is often cheaper, faster and more convenient than traditional modalities. So, is there still a case to be made for event-based learning? James Westgate reports.

16 mins

September 2016

Trust me, I’m a vet – harnessing digital super-client power

Dr Ernie Ward explains what modern veterinary practices can do to promote active advocacy, create value and boost credibility in the new trust economy.

21 mins

Find out why more and more veterinary practices are using Manx Telecom’s Chameleon Direct SIMs to get the best mobile phone coverage when out on call.

8 mins

August 2016

Google’s RankBrain: rise of the machines

When it comes to promoting your practice online, Google’s artificial intelligence algorithm RankBrain could be a game changer, according to Bash Halow.

9 mins

June 2016

Generation game: client communication is changing

The way veterinary practices communicate with clients has changed enormously during the past decade. Tech-savvy clients now expect to be contacted by SMS and email, and practices failing to do so could well be missing out in more ways than one, says Jamie Crittall

16 mins
Avoiding and overcoming negative online reviews

A survey conducted by Dimensional Research and published by Marketing Land showed 90% of customers reported their purchasing choices are influenced by online reviews. Here, Casandra Pearson explains how to manage these reviews to protect the online reputation of your practice.

17 mins
Digital radiology – the benefits are clearly visible

Developments in the world of imaging technology have brought big benefits to practice – both clinically and commercially. Here, Jon Mills makes the case for portable and CR X-ray.

7 mins

May 2016

Tax doesn’t have to be taxing – if you can keep...

Financial secretary to the Treasury David Gauke has outlined plans to transform HMRC into one of the world’s most digitally advanced tax administrations, a proposal likely to have wide-reaching ramifications, according to one taxation expert...

18 mins

February 2016

E-newsletters: the nine rules of engagement

Helping you reach out to both current and potential customers on a regular basis, e-newsletters are … more

15 mins

December 2015

System addicts – the future of computerised practice management

Your practice management system (PMS) is most effective when used as an information provider rather than … more

18 mins

August 2015

Site unseen? Developing right practice website

Oh no. We overhauled our practice website a couple of years ago and it needs doing … more

16 mins

July 2015

Making the most of good ‘old-fashioned’ email

Email still matters, especially in light of research1 showing that as a promotion medium, it can … more

8 mins

June 2015

Timely and proactive reminders to your clients with chronically ill pets

We spend a lot of time discussing how your practice management system (PMS) can best help you provide … more

11 mins
Microchips: everything your practice – and your clients – need to...

The Microchipping of Dogs Regulations for England were announced in October 2014, and outlined the responsibilities … more

17 mins
Joined-up thinking the key to creating effective digital marketing

In the past, marketing could be focused on just a website. Then, search engine optimisation (SEO) … more

16 mins

May 2015

Phone apps: time to think smart on client interaction

There was a time when the only way pet owners could engage with their veterinary … more

20 mins
Is your client data as safe as it should be?

There may be people out there who think your practice has information with value. Alternatively, … more

11 mins

April 2015

TECHNOLOGY INSIGHT: Maximising all Facebook has to offer your business

Think you’ve got all the bases covered when it comes to Facebook? Think again. Most … more

12 mins