VBJ articles

October
2016

Online or en-masse? Crossroads reached for veterinary CPD

Digital media has revolutionised the way many vets and VNs fulfil their CPD obligations. Accessing learning online is often cheaper, faster and more convenient than traditional modalities. So, is there still a case to be made for event-based learning? James Westgate reports.

16 mins

September
2016

Trust me, I’m a vet – harnessing digital super-client power

Dr Ernie Ward explains what modern veterinary practices can do to promote active advocacy, create value and boost credibility in the new trust economy.

21 mins

Find out why more and more veterinary practices are using Manx Telecom’s Chameleon Direct SIMs to get the best mobile phone coverage when out on call.

8 mins

August
2016

Google’s RankBrain: rise of the machines

When it comes to promoting your practice online, Google’s artificial intelligence algorithm RankBrain could be a game changer, according to Bash Halow.

9 mins

June
2016

Generation game: client communication is changing

The way veterinary practices communicate with clients has changed enormously during the past decade. Tech-savvy clients now expect to be contacted by SMS and email, and practices failing to do so could well be missing out in more ways than one, says Jamie Crittall

16 mins

Avoiding and overcoming negative online reviews

A survey conducted by Dimensional Research and published by Marketing Land showed 90% of customers reported their purchasing choices are influenced by online reviews. Here, Casandra Pearson explains how to manage these reviews to protect the online reputation of your practice.

17 mins

Digital radiology – the benefits are clearly visible

Developments in the world of imaging technology have brought big benefits to practice – both clinically and commercially. Here, Jon Mills makes the case for portable and CR X-ray.

7 mins

May
2016

Tax doesn’t have to be taxing – if you can keep...

Financial secretary to the Treasury David Gauke has outlined plans to transform HMRC into one of the world’s most digitally advanced tax administrations, a proposal likely to have wide-reaching ramifications, according to one taxation expert...

18 mins