The first review of how wild animal welfare is reported in the UK media has been published by researchers from Oxford’s Wildlife Conservation Research Unit (WildCRU) and World Animal Protection.

Issues like culling, shooting and hunting receive the most media attention, says review.

The review, published in the journal BioScience, found wild animal welfare issues such as culling, shooting and hunting receive the most media attention, and are reported most often by media outlets.

Media bias

The research suggests an animal welfare issue is more likely to attract media coverage if it involves either deliberate intention to harm an animal or breaking a law.

The media are also less likely to report on animal welfare issues occurring in the marine environment.

Researchers analysed more than 23,000 mainstream UK media articles, published between January and December 2014, to reach their conclusions.

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