The first review of how wild animal welfare is reported in the UK media has been published by researchers from Oxford’s Wildlife Conservation Research Unit (WildCRU) and World Animal Protection.

Issues like culling, shooting and hunting receive the most media attention, says review.

The review, published in the journal BioScience, found wild animal welfare issues such as culling, shooting and hunting receive the most media attention, and are reported most often by media outlets.

Media bias

The research suggests an animal welfare issue is more likely to attract media coverage if it involves either deliberate intention to harm an animal or breaking a law.

The media are also less likely to report on animal welfare issues occurring in the marine environment.

Researchers analysed more than 23,000 mainstream UK media articles, published between January and December 2014, to reach their conclusions.

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

Staff have promoted the “awesome and important” role veterinary nurses play by throwing their own careers event for Veterinary Nursing Awareness Month 2017.

5 mins

John Dawson, in the second part of his article, describes three steps to processing and maintaining the quality of oocytes.

24 mins

Ellen Lavender discusses recharging the batteries and sampling the natural life in the Pacific Ocean national park.

13 mins

The fine – the first in the Scottish SPCA’s 178-year history – was imposed after the society admitted staff at a now closed wildlife centre were put at risk of exposure to hazardous allergens from birds’ droppings and feathers.

2 mins

Veterinary professionals are being urged to swap their stethoscopes for spoons throughout June and take part in a charity fund-raising bake sale.

4 mins

One of the UK’s most isolated vets is offering colleagues the chance to experience practice life – island style. Vets, student vets and RVNs can undertake a week-long voluntary placement on the Isles of Scilly.

5 mins