The first review of how wild animal welfare is reported in the UK media has been published by researchers from Oxford’s Wildlife Conservation Research Unit (WildCRU) and World Animal Protection.

Issues like culling, shooting and hunting receive the most media attention, says review.

The review, published in the journal BioScience, found wild animal welfare issues such as culling, shooting and hunting receive the most media attention, and are reported most often by media outlets.

Media bias

The research suggests an animal welfare issue is more likely to attract media coverage if it involves either deliberate intention to harm an animal or breaking a law.

The media are also less likely to report on animal welfare issues occurring in the marine environment.

Researchers analysed more than 23,000 mainstream UK media articles, published between January and December 2014, to reach their conclusions.

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

Ariane Neuber looks at factors involved in canine ear disease, approach to investigation and therapy, and importance of early intervention.

29 mins

Roger Evans looks at some of the issues affecting dairy farmers, including antibiotics and the continuing issues around bTB – especially on his own farm.

15 mins

The BVA and BVNA have launched a new campaign encouraging the veterinary family, UK governments and the general public to show their support for “team vet”.

5 mins

A study has demonstrated oral BCG vaccination confers protection to badgers and could be used to reduce incident rates in TB-infected populations of the animal.

3 mins

Two veterinary students are preparing to head to foreign climes after winning exotic trips as part of the RVC Student Animal Welfare Society Global Nomadic essay competition.

5 mins

Entertaining an otter may be a challenge for some – but staff at a Scottish animal charity took the task in their stride.

4 mins