MSD Animal Health’s first Horse Health Week (HHW) proved to be a welcome preventive health campaign with “significant numbers” of equine vets getting involved, according to the company.

Keeping Britain's Horses Healthy's horse of the month for September.
Keeping Britain’s Horses Healthy’s horse of the month for September.

The campaign, which ran from 21 to 28 September, was actively supported by vets on Facebook, Twitter, YouTube and their own practice websites, and partners including the Animal Health Trust, Baileys, World Horse Welfare and Veterinary Times.

They promoted the seven pillars of preventive health care, aiming to engage new and existing horse owners and encouraging them to adopt preventive health care practices for their horses.

Equine vet practices used the communication resources to connect with clients through a range of educational materials for owners, and the week drew increased interest to the new Keeping Britain’s Horses Healthy website,

Peter Young, MSD equine business manager, said: “We were very pleased with the response to HHW and the significant numbers of equine vets that got involved.

“It’s a campaign we’re keen to run again and are encouraging equine practices to feed back their comments on it to their MSD Animal Health equine account manager so we can ensure we develop the materials in line with what practices and their clients want. That way we can improve the campaign and results we get, helping to raise the standards of preventive health care for the horse in Britain.”

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