“Are owners who buy jumpers for their dogs unhinged, odd, eccentric or perfectly normal?”

A strange question perhaps, but – in the first part of her TMS presentation* – Onswitch MD Alison Lambert explains that people who visit your practice aren’t like you. In fact, no matter how daft you think they are, many loving pet owners actually want to buy jumpers for their dogs, as well as leads, shampoos and other stuff – and will spend a lot of money on them.

However, if you don’t recognise your target audience and don’t have your finger on the pulse of people who spend money on pets, how can you attract them to your business? If you don’t sell the things pet owners want you’ll quickly lose them to the big pet superstores, who are happy to cater for customers who want a canine cardigan or a puppy poncho.

In this episode, Alison:

  • reveals that only 17% of the veterinary profession has a business plan
  • discusses the importance of client recommendations (the easiest way to get new customers through the door)
  • explains how to keep up-to-date with the latest pet craze while earning CPD points at the same time!

* This video from the VBD archives was filmed at The Management Symposium’s 2010 Spring Seminar

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

RVN Jane Davidson argues vet nurses need to hit the CPD benchmark laid down by their human health colleagues, claiming journal clubs are one solution to do so.

8 mins

Royal Canin is offering three free places on its sponsored “Working safely and legally” CPD workshop.

2 mins

To mark the launch of the 2017 BVA In Practice CPD programme, the association has teamed up with programme sponsor Subaru to find a vet to give one of its Outback models the most intense test drive possible.

3 mins

Digital media has revolutionised the way many vets and VNs fulfil their CPD obligations. Accessing learning online is often cheaper, faster and more convenient than traditional modalities. So, is there still a case to be made for event-based learning? James Westgate reports.

16 mins

The event on 24 November also includes a session on the future of Schedule 3 and one-on-one Practice Standard Scheme surgeries.

4 mins