Developers of new service hope to help practices reinforce the importance of clients contacting the veterinary team.

The service features stories written by veterinary professionals on a range of topics relevant to small animals. Preventive health is a particular focus with topics including:

  • the risks to dogs from chocolate or swimming in ponds with blue-green algae
  • common health problems, including dental issues and tick removal
  • seasonal advice, including helping dogs to stay cool in summer and to cope with the firework season.

The content service is available as an add-on to Vetstream’s Webpartner email package that offers clients the capability to send targeted emails to their clients. Instead generating the articles themselves they will be provided with three news articles per month or can request stories on a particular topic.

Vetstream managing director Mark Johnston said: “Time is the enemy in a busy practice, even for those with the best intentions of keeping in close and regular contact with their clients.

“With our new content service, we’re helping practices to save time by ensuring they have a constant stream of relevant, fresh and accurate content for their e-newsletters and websites.

“The stories are written in a friendly, accessible style and offer useful, educational information, as well as reinforcing the value of contacting the veterinary team and inviting them visit the practice with questions about pet health.”

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