Vets4Pets has launched a new VN awareness campaign it hopes will increase recognition of the “integral role” VNs play in practice.

vet nurse
The campaign hopes to increase recognition of the “integral role” VNs play in practice. Image ©

According to the company, the campaign will focus on the variety of nurse clinics and appointments available to clients, and encourage pet owners to engage with nurses when visiting a practice.

It hopes the ongoing campaign will highlight the contribution from and achievements of VNs, including its own Helen Russell – named VN of the year at this year’s Petplan Veterinary Awards.

Varied role

Mrs Russell – who works for Vets4Pets in Woking – said: “The role of a VN is varied and often covers anaesthetist, radiographer, dental hygienist, dietician and friend.

“That’s why the Veterinary Nurse Awareness Campaign is a great idea to continually support and recognise VNs and make us feel like such a special part of the practice.”

Mrs Russell’s success hasn’t been limited to awards this year, however – she also became a practice owner of Vets4Pets Byfleet with vet Steve Brawley.


“VNs are the heartbeat of a practice and it’s important the vital services they carry out are recognised and rewarded,” she said. “Nurses hold their own consultations every day and help with any issues or queries owners have about keeping their pet healthy, including diet, vaccinations and cleaning teeth.

“This campaign will help clients understand how much work and support veterinary nurses provide to pets and their owners.”

Helen Russell quote
Petplan winner Helen Russell is supporting the campaign.

Vital support

Chief executive of the Pets at Home Vet Group Sally Hopson said: “VNs are a fundamental part of every vet practice and provide vital support and care to pets and their owners.

“This campaign is all about recognising how important and amazing veterinary nurses are in all of our practices. Colleagues like Helen make us incredibly proud. She inspires others in the team to reach their full potential and is committed to developing herself and her team.”

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