Veterinary professionals and the Pet Food Manufacturers Association (PFMA) have come together to launch #GetPetsFit.
The pilot initiative in Teddington, Middlesex aims to educate pet owners about how to keep their pets in shape, including the need for exercise, weight management, and correct feeding routines, and recruit pets to participate in a fun fitness mission running until December.
The event tied in with the relaunch of the Weigh-in Wednesday initiative, encouraging pet owners to be more aware of their pet’s ideal weight, and follows the March release of a PFMA report, which found three in four (77%) vets believe pet obesity is on the rise.
The report also revealed while the vast majority (93%) of owners would be concerned to discover their pet was overweight, only one in three (37%) knew how to check this.
PFMA chief executive Michael Bellingham said: “It is hugely encouraging to know that by feeding and exercising pets to the optimum level, owners can potentially give their pets an extra two years of active life.
“Through the #GetPetsFit campaign, the PFMA and pet care professionals want to equip the community of Teddington with the right tools and guidance to achieve this.”
The campaign launch took place at Teddington Cricket Club, where pet owners met vets Zara Boland and Ian Stroud and Paws for Thought founder Jacky MacKenzie.
There was a fun dog agility class, the first in a series of events planned over the next eight months, including free weigh-in sessions and exercise activities.