A vet has taken to the airwaves to spread the word about responsible pet care.

Katie Ford, of County’s End Veterinary Practice in Greater Manchester, is getting behind the microphone for a regular slot on Oldham Community Radio to give advice on general topics such as dental care and preventive flea and worming treatments.

Katy Ford
Vet Katie Ford is taking to the airwaves on Oldham Today.

The slot, which features on the station’s Oldham Today programme, launched on July 7 at 10:20am and gave an overview of the practice and some information on parasites.

Regular slot

The idea for the initiative came when, as part of National Pet Month, County’s End Veterinary Practice held a successful evening for clients regarding responsible pet ownership. The local radio station heard about the event and contacted the practice to do a phone interview with Miss Ford.

The practice manager, Ian Wolstenholme, suggested Oldham Community Radio might like to consider a regular slot featuring appropriate vet advice and the presenter jumped at the chance.

Mr Wolstenholme, who was runner-up in the 2015 Petplan Practice Manager of the Year, said: “Of course, this kind of community work is not suited to everyone and it’s important to have a clear arrangement with the broadcaster before arriving behind the microphone.

Impartial advice

“There are certain protocols and sensitivities to consider in terms of contributions from listeners and indeed there are very stringent guidelines issued by the RCVS, but there is no reason why questions cannot be asked in advance by listeners, researched, and proper robust and impartial advice given.

“It does help to have a confident vet and as important, a forward, progressive-looking practice owner. Fortunately, at County’s End we have all those ingredients.”

He highly recommended other practices using their local community radio service to communicate key messages to animal lovers.

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

A memorial service for veterinary surgeon and former RCVS president Bob Michell will be held on Friday 10 March.

2 mins

Two-thirds of clients who signed informed consent forms viewed the document as disempowering them, instead giving control to the vet, a study has found.

9 mins

Leadership, innovation and culture change are the central themes in the RCVS' three-year strategic plan, which was published on 16 January.

6 mins

The 2017 edition of the NOAH Compendium of Data Sheets for Animal Medicines is now available.

4 mins

A former shopping centre plant room that has been transformed into a state-of-the-art surgery marks a milestone for an expanding veterinary group.

3 mins

RVN Sophie Beckwith questions who is best suited to the role of a human resources position in a veterinary clinic – a practice team member or an HR-trained individual?

27 mins