Cootes Veterinary Clinic of Burgess Hill has won the Premier Vet Alliance (PVA) Excellence in Pet Healthcare Award for signing up “an impressive” 47% of its clients to the group’s Pet Care Plan.
“Launching the PVA Pet Care Plan has been a very positive step for Cootes and has enabled us to grow our business and make major leaps forward in improving levels of compliance for the practice.
“We launched the plan in 2012 and our team has since been committed to communicating the benefits of preventative health for our clients and their pets.”
According to Cootes, introduction of the plan has also benefited the practice significantly from a financial viewpoint. In its first full year with the plan the clinic’s turnover was up 12%, with a positive impact on profitability.
As well as revenue generated through sales of the plan, Cootes has seen an increase in secondary sales as a result of more clients visiting the practice: sales of Advocate have gone up 60%, Drontal for dogs has increased 35%, and sales of cat wormers have all increased across the range.
Plan members are also entitled to 10% discount on food, leading to a 25% increase in food sales, as well as an increase in the number of clients using life stage diets.
On presenting the award, PVA director Andy Taylor said: ”Cootes has achieved everything we work with practices on to make a success of our Pet Care Plan and the whole practice embodies the belief and ‘can do’ attitude that we ourselves hold. We are very proud to have Cootes as our standard bearer; the success by which we encourage other practices to aspire to.”