MSD Animal Health is celebrating the successful uptake of its Keeping Britain’s Horses Healthy campaign among UK veterinary practices, and is looking forward to implementing the initiative’s aims for 2015.

Get involved: help keep Britain’s horses healthy

According to the company, feedback on its healthy horses campaign from vets in the field and horse owners has all been very positive, and the campaign has “hit the right note among its many audiences”.

The campaign was designed to position the vet at its centre, creating opportunities for practices to construct an engaging and profitable dialogue with horse owners.

Peter Young, MSD’s equine business manager, said: “We were pleased to see that a large number of practices extended this dialogue through their own communication campaigns, adding a truly personal touch to a national initiative.”

Since launching in May 2014, KBHH has created plenty of dialogue in the equine media too. The communication campaign ran across different platforms – online and in print both nationally and locally – while coverage of campaign news and health-related articles in the horse press alone reached more than 320,000 readers.

In partnership with Horse&Rider magazine the search for Britain’s Greatest Horse was also run through the campaign’s website, with aspects of the campaign have been shared across social media – in particular via Facebook, Twitter and YouTube.

Mr Young added: “Print media coverage has been excellent – more than 14 feature articles have appeared in the national equine press covering equine infectious diseases and how they can be managed through vaccination to promote herd immunity and the importance of biosecurity.

“Last autumn a local media campaign successfully created a focus on the flu outbreaks reported by the Animal Health trust. The campaign reminded owners, in the locality of outbreaks, of the need to verify the vaccination status of their horse.”

Looking forward, MSD’s plans for 2015 include a focus on yards to encourage population management as well as the creation of a “responsible horse owner pack” with information for horse owners on the key pillars involved in preventive healthcare.

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