Veterinary start-up celebrates news that its advanced airway management system is featured in the 2012 New Veterinary Product of the Year survey, conducted by CM Research.

Hot on the heels of an extremely successful trip to the 2013 North American Veterinary Conference, veterinary start-up company Docsinnovent is celebrating news that its v-gel advanced airway management system has been featured in the 2012 New Veterinary Product of the Year survey.

v-gel demo NAVCVets from all over the world flocked to the company’s stand at NAVC to hear about v-gel, the first ever veterinary species specific supraglottic airway devices for anesthesia and resuscitation, which was even featured in a masterclass session at the event.

However, no sooner had the company returned from the conference – which ran from January 19-23 in Orlando, Florida – than it received news that its flagship product had been featured in the survey.

The New Veterinary Product of the Year survey, conducted by CM Research, saw 343 vets working in small animal clinics in the UK asked, unprompted, to name the new veterinary product launched in 2012 they considered to be “best new product”.

Unsurprisingly, suggestions included many high-profile products from large companies – ranging from pharmaceuticals and foods to services and other products used in practice – but the v-gel system was the only clinical device to feature on the final list.

v-gelsCurrently available for cats and rabbits, v-gel gives vets a high performance alternative to using endotracheal tubes. The device uses a non-inflatable, super-soft and anatomically shaped cuff that creates a superb airway seal around the pharyngeal, laryngeal, perilaryngeal and the upper esophageal structures.

In the hands of a competent user, the v-gel device can deliver a clear and safe airway in less than 4 seconds, the company claims.

Dr Muhammad Nasir, managing director of Docsinnovent Ltd, said: “We are thrilled that v-gel featured in the New Veterinary Product of 2012 survey. To come up against global pharmaceutical ‘big boys’ as a start-up company, just shows that veterinarians can see and appreciate what a genuinely innovative product we have worked hard to bring to market. We will continue our work to raise the standards of veterinary anaesthesia and care across the world.”

As a result of the device’s popularty at NAVC, v-gels are now being used in four US veterinary universities, and Docsinnovent has been deluged with requests for a canine version.

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