Animal-loving comedians, TV and reality stars have joined forces to back a charity campaign aimed at helping more poorly pets.

Essex’s finest: Lauren Goodger backs the PDSA.

When they heard that vet charity PDSA had seen a decline in donated stock for its nationwide chain of shops, they paid a visit to one of its London shops to encourage more people to help out.

Visiting celebs included ex TOWIE star, Lauren Goodger, who donated several items including a playsuit and handbag to the cause.

She said: “PDSA is an amazing charity and saves animals’ lives every day. But they need us to keep their shop shelves full by donating all those clothes, bags and shoes we no longer wear. So why not have a spring clear-out and help poorly pets?”

Comedian Russell Kane, a huge animal lover who owns two pugs called Colin and Janet, is also backing the campaign.

He said: “I know just how much pets mean to people. I hate it when my pets are under the weather, so it’s vital that PDSA is here for those owners who struggle to afford vet bills. If I can do my bit to help bring in more stock, then I’m more than happy to lend a hand.”

They are all getting behind the country’s leading vet charity after it revealed stock donations at its high street shops have dropped by 13% in the last four years. This is leaving them short of the goods to sell, which means less money to fund its Pet Hospitals.

The fall in donations has been blamed on the struggling economy, which means people are holding onto their belongings for longer, or selling them online, rather than donating them to charity.

PDSA head of retail, Philip Klette, expressed the charity’s gratitude for their celebrity supporters: “Stars like Lauren, Russell and Anthea Turner can reach so many people and we are thrilled that they care enough about pets to help our appeal in this way.

“Our donations of stock are down by around 138,000 bags since 2011 which means less items to sell to help pay for vital pet care in our Pet Hospitals. But we’re hoping that our star supporters can help reverse this trend, get those racks full again and continue to ensure we help as many poorly pets as possible.”

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