A company has been set up to help veterinary practices – as well as businesses and organisations in the ‘animal industry’ – raise their profiles without breaking the bank.

VET-PR.co.uk, which launches its website this week, has been established in response to a growing demand, particularly from vets, for specialist marketing support – including public relations, design, advertising and e-marketing. A division of the successful Durham based consultancy MC Communications, which already counts a number of practices as well as The Society of Practising Veterinary Surgeons (SPVS) among its clients, VET-PR.co.uk is headed by former journalist Marie Carter and supported by veterinary consultants, one of whom is a practising vet.

Marie explained: “During the credit crunch, practices in particular are recognising that they have to stand out from the crowd to gain or maintain a steady stream of business. Having run MC Communications for the past three years, and gained something of a specialism in the veterinary sector, I decided that it was the right time to set up a specialist marketing company to run alongside MC Communications that would utilise this experience more effectively. The aim is to deliver a devoted and cost-effective service to vets and the animal industry.”

Jacqui Molyneux, principal vet at the Prince Bishop Veterinary Hospital, based near Consett in County Durham, said: “There really is a growing demand among vets to step up their marketing campaigns in these challenging times. A marketing budget is now an essential driver in creating a flourishing business, and many vets are realising that they can no longer just rely on occasional advertising but need to invest in promoting themselves. Businesses and organisations in the animal industry will also benefit from the expertise that a company like VET-PR.co.uk can offer.”

VET-PR.co.uk is offering free marketing ‘health checks’ over the phone to the first three veterinary or animal related businesses or organisations to email Marie at marie@vet-pr.co.uk . Animal industry businesses could include (among others) pet supermarkets and products, pet crematoria, animal charities or even pet food manufacturers

For further details, contact Marie Carter on 0191 373 7830 or 0776 0477694.

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