With compulsory microchipping for dogs coming into effect in the UK from 6 April, Bayer Animal Health has produced range of materials to help veterinary practices communicate this change to their clients.

Facebook ad
One of Bayer Animal Health’s “social media visual assets” for use on Facebook.

These promotional items include:

  • a series of social media visual assets
  • waiting room materials
  • letter templates
  • a text reminder service

Need for education

According to a recent survey, 34% of dogs in England are not microchipped, which equates to approximately 2.5 million pets. What’s more, 38% of the cat population are still not microchipped, which highlights the need to educate cat owners, who have been overlooked since the new legislation announcement.

According to Facebook, up to 20 million pet owners actively use social media pages. For this reason, Bayer sees Facebook as an ideal platform for practices to reach and engage specific owners in a friendly and targeted way.

Practice opportunity

Hannah Watts, product manager at Bayer Animal Health said: “The new microchipping legislation offers a huge opportunity for practices to increase footfall. While some owners will be aware of the new legislation, many will not, and others may not think it applies to them, which is why veterinary practice outreach to clients is vital.

“Alongside the letter template, waiting room materials and text reminders, the Facebook posts should provide practices with all they need to communicate the benefits of microchipping and the new legislation to their clients.”

  • To receive a copy of the social media assets and to order your marketing materials contact a local Bayer territory manager, or call 01635 563000 for further information.
View your activity >

Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

related content

Staff at a Lincolnshire practice have made a clean sweep in collecting all five “outstanding” awards open to it under the RCVS Practice Standards Scheme.

Major new conference and exhibition for the veterinary profession – New York Vet – will follow same format as London, Cologne and Paris shows.

3 mins

Study establishes gun dog breeds, such as retrievers, are straining their locomotor systems by carrying shot game back to their owners.

3 mins

Latest figures from The Kennel Club show brachycephalic breeds now occupy three of the UK’s top six pedigree registration positions.

2 mins

West Midlands watering hole becomes 24-hour veterinary clinic in £1.3 million investment.

2 mins

Two-thirds of clients who signed informed consent forms viewed the document as disempowering them, instead giving control to the vet, a study has found.

9 mins