Virbac has launched a range of clinical diets for cats and dogs.
According to the company, its Veterinary HPM range is based on a high-protein, low-carbohydrate formulation, with 90% of the protein of animal origin to provide clinical nutrition closest to cats’ and dogs’ needs as carnivores.
Virbac also said the range – made up of 15 products – allows veterinary practices to meet the main nutritional needs often encountered in practice, making the range easier for practice teams to navigate, while also reducing stock holding requirements.
Veterinary HPM is complemented by a support package that reflects Virbac’s “pro-veterinary” strategy, allowing practices to grow and retain their pet food business.
Virbac pet food manager Andrew Connolly said: “We’re really excited to introduce our new clinical diets to the profession as a genuine advancement in clinical nutrition.
“We regularly hear from practices frustrated with working hard to promote diets, only to lose the sale to alternative channels. This doesn’t have to be the case and I would encourage any practices in a similar situation to speak to their Virbac territory manager.”