Bayer Animal Health has launched the Tracer Advance Slim microchip – 25% smaller than previous Tracer microchips, with an implanter needle diameter that has been reduced by 20%.

The diminutive product was created in response to pet owners’ concerns about needle size. A recent survey found 27% of pet owners said that the size of the implanter needle caused them to seriously consider whether or not to get their pet microchipped. Further, the majority of bird and small mammal owners also believe their pet is too small to be microchipped.

The Tracer Advance Slim is a fully encapsulated bio-polymer microchip, which is 10 times stronger than glass and less likely to shatter. Despite its smaller size, reading distance is maintained and the new removable needle will make sharps disposal easier and more cost effective.

The product also provides vet practices with a choice of registration options – online (via a fully updated and easier to use website), postal or via participating Practice Management Software providers.

Lauren Mottram, brand manager for Tracer Advance at Bayer Animal Health said: “Our research shows that microchipping can present a huge opportunity for vets by providing a value added service, especially as a quarter of all owners of un-microchipped pets (23%) say that they had simply never thought to get it done. By explaining some of the basic information about microchipping and having the conversation with registered AND unregistered clients, we can work together to help ensure Britain’s pets are better protected.”

  • Tracer Advance Slim is available from veterinary wholesalers from May 2014.
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