A free online opportunity for vet practices to promote animal-related services is encouraging vets to use its service.

Vetmart (www.vetmart.net) is the brainchild of Caroline and Jeremy Johnson, and allows vet practices to list their services online for free.

Like many businesses, veterinary practices have been under fire from internet sales and many have been forced to reconsider their business model.

Competing without knowledge of the techniques and resources that drive online traffic can make it difficult for practices to compete with internet giants.

Vetmart uses the “stronger together” model to allow small and medium sized veterinary businesses to be competitive in the online marketplace.

Vetmart sales director Caroline said: “Vetmart is highly successful at promoting animal-related services from physiotherapy to photography.”

“That’s great for practices because it’s a one-stop shopping destination for anyone with an animal.

“It’s rapidly becoming the site to visit when you need to find a veterinary acupuncturist, pet walker or farrier, or just fancy getting away from it all with a pet-friendly holiday.

What better place to talk about pet health plans, hydrotherapy facilities or indeed any other piece of kit or service that would give pet owners a reason to seek you out.”

“We would love as many practices as possible to have a presence here and for the profession to be ‘stronger together’.”

The site allows outlets to list as many services or products as they want at no cost.

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