A new TV advertising campaign for Boehringer Ingelheim’s leading joint supplement aims to raise awareness of joint care in dogs and encourages owners to seek veterinary advice about joint health.
Running until December, the Seraquin ad will appear on Horse and Country TV (SKY 253), which is watched by more than half a million viewers each month.
To encourage a conversation between owner and vet, the ad invites dog owners to visit the Seraquin website and download a complimentary £10 money off voucher, which they can redeem on their first purchase of Seraquin from their veterinary practice.
To participate in this promotion practice’s just need to collect the vouchers received from owners and send them to Boehringer Ingelheim via freepost. They will then be reimbursed the total voucher value by bank transfer.
- For further details, or to obtain a copy of the commercial to show in waiting rooms, contact your Boehringer Ingelheim territory manager.
- View the video on YouTube