Vets and farmers have helped raise £5,000 for the Royal Agricultural Benevolent Institution (RABI) as part of Elanco Animal Health’s Pledge to Protect campaign.

Launched in July, the campaign encouraged farmers and vets to make a symbolic free “pledge”, either online or at events, to demonstrate their commitment to addressing immune suppression in dairy cows.

Pledge Cow

From left: Elanco sales manager James White, RABI head of fundraising and development Stephen Noble and Elanco account managers Doug Carmichael and Ludo Hardy.

For each pledge – tracked through the life-sized Pledge Cow – Elanco donated £5; money that will help support the work of RABI, a charity that assists UK farmers and their families in times of need.

The RABI cheque handover ceremony (pictured) took place at BCVA Congress in Leicestershire.

Kingsley Baxendale, Elanco’s ruminant marketing manager said: “Firstly, we would like to say a massive thank you to all the vets and farmers who engaged with the campaign and made their pledge.

“It’s been great to see the characteristic comradery of our industry in full swing, filling up the Pledge Cow to raise an impressive sum of money to help farming families, as well as boosting awareness about how best to tackle immune suppression-related transition diseases, such as mastitis, for the benefit of our dairy herds.”

Making a real difference

Suzy Deeley, RABI’s corporate development manager, added: “The money raised will make a real difference to the lives of the farmers our work supports.

“Our remit is varied and touches all aspects of farm life; from helping working farmers in times of difficulty – whether because of weather, disease, illness or accident – to supporting farmers in retirement. So every penny really does have an impact.”

The Pledge to Protect initiative dovetailed with the launch of Elanco’s Imrestor; a new way to address immune suppression in dairy cows by boosting their innate immunity through restoring the function and increasing the number of neutrophils.

  • To find out more about Imrestor, visit or contact your Elanco representative.


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