Independent Vetcare (IVC) surprised five of its practices earlier this month by presenting each of them with cheques for £4,000.
In conjunction with Bayer Animal Health, the company had been running a competition to drive penetration rates of its Pet Health Club – a preventative healthcare scheme.
Participating practices were split into four categories based on their Pet Health Club rate at the start of the competition, with the winning practices increasing rates between 14% and 26% from July to December 2015.
There was also a fifth prize on offer to the practice that decreased their cancellation rate the most during the same period, thanks to the support of supplier Bayer Animal Health.
The winning practices were surprised with the news and cheques by their IVC business support manager and local Bayer territory manager.
True to the diversity of the practices that make up IVC, the winning practices varied in size, geographic locations and client base demographics, demonstrating the wide appeal of preventative healthcare schemes across the UK pet market. The winners are:
- Well House Veterinary Clinic, a small two-vet practice in East Sussex
- New Malden Vets, a large single-site practice with a team of eight vets, in Surrey (who chose to share their winnings with the runner-up practice Linc Vets, as they were so close)
- Northdale Vets’ Lancing Branch, the smallest of Northdales’ three sites in West Sussex
- Cater Veterinary Practice’s Craig-y-Don surgery, the main branch of this two-site group, which houses four vets
- The Rowe Veterinary Group’s Bradley Stoke Hospital in Bristol, a main referral centre for the area as well as offering GP services
The teams can decide how to spend their winnings as they have full authority to use it in any way they see fit, from investing in new equipment, sprucing up staff facilities or dividing it among the staff.