A new award for PRs has been announced by the Veterinary Marketing Association (VMA).

A new award for PRs has been announced by the Veterinary Marketing Association (VMA).

London's UnderGlobeFollowing confirmation of Friday March 9 for next year’s annual VMA advertising awards, the organising committee has announced details of the new award for PRs.
The aim of the award is to recognise the value that media and public relations can add to the marketing mix. It will be awarded to the company or veterinary practice that has delivered the most innovative PR campaign during 2011, as judged by a panel of industry professionals, says event organiser Claire Edmunds.

“The VMA Awards has become a coveted event for those involved in the animal health industry to showcase their marketing achievements. A range of categories has evolved since the awards began more than 20 years ago, for marketing, creative communication and new media campaigns. However, we felt that an award for PR was required to complete the marketing mix,” she added.

Jane Manning, of award sponsor Splash Marketing and Communications, said: “We felt it was time to give the opportunity for those involved in PR to obtain the recognition they deserve alongside their creative colleagues.

“An effective PR campaign can be a highly influential marketing tool, so it’s great news that the VMA has added this new award category. We hope that companies and agencies serving the animal health sector will embrace this new opportunity to showcase their creativity and hard work.”

The annual VMA Advertising Awards will be held on Friday March 9, 2012 and will be returning to the UnderGlobe on the south bank of the River Thames, London. For details about the VMA, visit www.vma.org.uk/

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