The National Office of Animal Health (NOAH) has launched a new ‘Use Medicines Responsibly’ campaign through a strapline for itsmembers’ advertisements.

Building on the “excellent existing advice” which prescribers and users of animal medicines already find so useful, the strapline will refer to a special easy-reference page on the NOAH website. This gathers information such as that produced by RUMA (the Responsible Use of Medicines in Agriculture Alliance) and others, and will add some useful advice of its own.

Phil Sketchley

Speaking at the NOAH annual members’ conference in Northampton, NOAH chief executive Phil Sketchley said: “NOAH believes responsible promotion of animal medicines to be an important link in the chain towards responsible use. Companies’ promotional material can educate prescribers and users of animal medicines to the benefit of their animals’ health and welfare.

“We believe this new advice resource, with the reminder on advertisements, will help.

“NOAH is firmly committed to responsible promotion of animal medicines. Its Code of Practice is now in its 20th edition, and is reviewed each year to make sure it keeps pace with changing times.”

Earlier in the conference delegates heard from Guy Tritton, the independent barrister chairman of the NOAH Code, who reiterated the need for companies to stick to the spirit as well as the letter of the Code.

He said: “NOAH is justifiably proud of how animal medicines promotion is so well regulated”, he said. “The Code has been further strengthened this year by the addition of three additional independent members representing veterinarians, farmers and pet owners.

“I look forward to continuing to steer this Code in its vital role”, he said.

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