Animal health company MSD Animal Health has launched a new package to support one of its flea and tick products.

The Big Flea Guarantee (BFG) supports Bravecto, which MSD claims to be the first and only treatment available for fleas and ticks in dogs that offers 12 weeks efficacy and comes in a palatable chew.

The BFG has three elements:

  • a free flea check for dogs
  • a flea-free guarantee, and
  • a flea-free year.

The free flea check is an initial consultation with a nurse at the practice to check the dog for fleas and ticks and discuss parasite control with the owners. Dog owners can download a voucher for this service by visiting and identifying the veterinary practices taking part in the scheme.

Following initial prescription, the flea-free guarantee offers a free replacement product if additional treatment is needed within three months from first use of Bravecto. The flea-free year will give clients a free fourth dose of Bravecto when three are purchased, ensuring full cover for the year. Participating practices can claim back the free dose via, where they can also register to take part in the BFG.

Bravecto marketing lead for MSD Animal Health Chris White said the BFG has been designed to “support and grow ectoparasiticide business in veterinary practices”, as many have lost a “significant amount of custom” to over-the-counter treatments throughout the years.

“So confident are we in the flea-killing efficacy of Bravecto that we are providing vets the opportunity to offer dog owners a money back satisfaction guarantee.”

The BFG initiative, in association with MyPetonline, also offers promotional support to participating practices. The consumer campaign was launched at the London Pet Show in May, at which MyPetonline was, for the first time, the title sponsor.

For further information, vets should contact their MSD Animal Health territory manager or telephone 01908 685 685.

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