MSD Animal Health’s equine division has launched its new series of materials to support its Keeping Britain’s Horses Healthy (KBHH) campaign.

These include materials for both yards and veterinary practice reception areas.

The yard materials provide posters giving guidance and advice on prevention of infectious respiratory disease and the steps that should be taken to control a potential outbreak.

Both pieces have the ability to be tailor-made to an individual yard.

The vet materials include a vet reception pack, aiming to help receptionists educate owners on why they should vaccinate and the benefits of preventive health care.

Peter Young, MSD Animal Health equine business manager, said: “Our first wave of support materials focused very much on equine vets and owners, helping raise awareness of the importance of preventive health care and driving owners towards vets for advice.

“This phase of materials helps support yard owners and receptionists, aiming to fill some of those communications gaps where advice and guidelines on individual horses’ vaccination requirements and yard protocols can play a vital role in preventing the spread of disease and controlling outbreaks.”

KBHH is a national campaign to educate horse owners on endemic infectious disease, vaccination, herd immunity and the importance of preventive health care.

A wide range of educational materials are available for veterinary surgeries and direct to owners.

A national PR, advertising and social media programme supports the campaign, creating a high level of awareness, together with a dedicated website

The website, aimed at driving owners back to their veterinary practices, includes a vet finder exclusively for equine practices and health care information.

For full details of the launch programme and how your practice can get involved with the KBHH campaign, speak to your account manager or visit
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