MSD Animal Health has been found in breach of the National Office of Animal Health (NOAH) code of practice on promotion.
The complaint related to information MSD Animal Health supplied to veterinary practices in February, concerning a leptospirosis outbreak and the company’s Nobivac product.
A second communication, which was stated to be a correction of the first, was held to be promotional and also in breach of the code.
MSD Animal Health was also found to be in breach of the code at a code of practice committee meeting in December. That adjudication concerned an advertisement for Equilis Prequenza, which the committee ruled was misleading and made an exaggerated claim.
The animal medicine industry regulates the contents and quality of advertisements, leaflets and promotional activities under its code of practice, which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium.
The code is administered by a committee of 15, including an independent chairman, veterinary and farming members, as well as elected industry experts.