Two CPD events focusing on improving marketing strategies and client communication have been announced.

Snazzy keyboard.
Royal Canin’s courses are part of its co-sponsorship of VPMA and SPVS’ 2016 regional CPD events.

Royal Canin is hosting the courses as part of its continued co-sponsorship of the 2016 regional CPD events organised by VPMA and SPVS, in partnership with Zoetis.

“Client-focused marketing” will take place 8 June, hosted by Nick Steele from Zoetis.

Advice variety

He will combine theory and examples of different marketing strategies from different practices – covering topics such as new start-ups and competition-facing practices – to advise on the best communication methods to get key messages across to a target audience.

The course will introduce marketing basics and help practices create their own bespoke marketing plan.

In addition, Zoetis will share its latest thoughts on persona-based marketing, understanding the different types of client and tailoring marketing strategies accordingly.

On 30 June, the popular “The consulting nurse” course will be hosted by Clare Hemmings from Royal Canin and Brian Faulkner from The Colourful Consultancy.

Nursing nouse

Mr Faulkner will explore common issues and communication strategies for nurse consultations, the psychology of client satisfaction, how to work effectively with other colleagues and the importance of keeping to time.

Ms Hemmings, meanwhile, will offer a range of options for nurse clinics, including weight management, animal behaviour, managing diabetes and geriatric care.

Workshops cost £265 plus VAT for non-members and £190 plus VAT for VPMA and SPVS members. Cost includes CPD certificates, lunch and refreshments. Group/bulk booking discounts are also available and Royal Canin can sponsor a limited number of places.

To book, telephone 01453 872731 or visit www.spvs-vpma-events.co.uk

View your activity >

Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

related content

A shorter exhibition will allow a “pure focus” on CPD on the final day, says the association, offering “exciting new education opportunities” for delegates.

3 mins

The presence of lipaemia can indicate the presence of certain diseases, but it can also make interpretation of biochemistry particularly difficult. Gerardo Poli offers some advice on how to deal with lipaemic samples.

4 mins

Total of 19 awards handed out in glittering ceremony to celebrate best in veterinary and animal health marketing.

5 mins

A graduate programme to develop the next generation of vets is set to more than double its intake of recruits six months after launch.

4 mins

Jack Reece discusses the importance of student vets gaining job experience and how some colleges fail to prepare them.

18 mins

Vets and VNs are being urged to help raise awareness about the threat from ticks, as well as the preventive measures to protect dogs, cats and their owners from the risk of tick-borne illnesses, such as Lyme disease.

5 mins