Two CPD events focusing on improving marketing strategies and client communication have been announced.

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Royal Canin’s courses are part of its co-sponsorship of VPMA and SPVS’ 2016 regional CPD events.

Royal Canin is hosting the courses as part of its continued co-sponsorship of the 2016 regional CPD events organised by VPMA and SPVS, in partnership with Zoetis.

“Client-focused marketing” will take place 8 June, hosted by Nick Steele from Zoetis.

Advice variety

He will combine theory and examples of different marketing strategies from different practices – covering topics such as new start-ups and competition-facing practices – to advise on the best communication methods to get key messages across to a target audience.

The course will introduce marketing basics and help practices create their own bespoke marketing plan.

In addition, Zoetis will share its latest thoughts on persona-based marketing, understanding the different types of client and tailoring marketing strategies accordingly.

On 30 June, the popular “The consulting nurse” course will be hosted by Clare Hemmings from Royal Canin and Brian Faulkner from The Colourful Consultancy.

Nursing nouse

Mr Faulkner will explore common issues and communication strategies for nurse consultations, the psychology of client satisfaction, how to work effectively with other colleagues and the importance of keeping to time.

Ms Hemmings, meanwhile, will offer a range of options for nurse clinics, including weight management, animal behaviour, managing diabetes and geriatric care.

Workshops cost £265 plus VAT for non-members and £190 plus VAT for VPMA and SPVS members. Cost includes CPD certificates, lunch and refreshments. Group/bulk booking discounts are also available and Royal Canin can sponsor a limited number of places.

To book, telephone 01453 872731 or visit www.spvs-vpma-events.co.uk

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