Two CPD events focusing on improving marketing strategies and client communication have been announced.

Snazzy keyboard.
Royal Canin’s courses are part of its co-sponsorship of VPMA and SPVS’ 2016 regional CPD events.

Royal Canin is hosting the courses as part of its continued co-sponsorship of the 2016 regional CPD events organised by VPMA and SPVS, in partnership with Zoetis.

“Client-focused marketing” will take place 8 June, hosted by Nick Steele from Zoetis.

Advice variety

He will combine theory and examples of different marketing strategies from different practices – covering topics such as new start-ups and competition-facing practices – to advise on the best communication methods to get key messages across to a target audience.

The course will introduce marketing basics and help practices create their own bespoke marketing plan.

In addition, Zoetis will share its latest thoughts on persona-based marketing, understanding the different types of client and tailoring marketing strategies accordingly.

On 30 June, the popular “The consulting nurse” course will be hosted by Clare Hemmings from Royal Canin and Brian Faulkner from The Colourful Consultancy.

Nursing nouse

Mr Faulkner will explore common issues and communication strategies for nurse consultations, the psychology of client satisfaction, how to work effectively with other colleagues and the importance of keeping to time.

Ms Hemmings, meanwhile, will offer a range of options for nurse clinics, including weight management, animal behaviour, managing diabetes and geriatric care.

Workshops cost £265 plus VAT for non-members and £190 plus VAT for VPMA and SPVS members. Cost includes CPD certificates, lunch and refreshments. Group/bulk booking discounts are also available and Royal Canin can sponsor a limited number of places.

To book, telephone 01453 872731 or visit

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

Zoetis has launched Sileo, a novel oromucosal gel designed to help calm pets suffering noise phobias.

3 mins

To mark the launch of the 2017 BVA In Practice CPD programme, the association has teamed up with programme sponsor Subaru to find a vet to give one of its Outback models the most intense test drive possible.

3 mins

While on the farm rotation at university, Jordan's inexperience lead her to discuss when things go wrong and examine the "safety net" provided by the Veterinary Defence Society.

10 mins

People are becoming more and more aware of the value of their data and, even more importantly, the impact if that data is misused, says Neil Matthews.

10 mins

Digital media has revolutionised the way many vets and VNs fulfil their CPD obligations. Accessing learning online is often cheaper, faster and more convenient than traditional modalities. So, is there still a case to be made for event-based learning? James Westgate reports.

16 mins

The event on 24 November also includes a session on the future of Schedule 3 and one-on-one Practice Standard Scheme surgeries.

4 mins