Purina has launched a FortiFlora veterinary support pack, designed to help veterinary professionals advise owners about their pet’s intestinal health and balance.

Purina has launched a FortiFlora veterinary support pack, designed to help veterinary professionals advise owners about their pet’s intestinal health and balance.

FortiFlora counter unitThe support package includes a “training toolbox” with “lunch and learn” sessions to help guide vet professionals through the introduction of FortiFlora to an owner.

FortiFlora is a nutritional supplement that is specially formulated to treat the bacterial imbalances in the intestines that often lead to diarrhea.

The material provided explain the indications, ingredients, benefits and summarises the added value in prescribing to animals with specific health issues.

The pack also includes:

  • leaflets for owners explaining what probiotics are and how they can help support a pet’s intestinal health on a daily basis
  • testimonials from owners explaining how Fortiflora has helped their pets
  • promotional bunting and posters, designed to raise awareness in the waiting room
  • a limited-edition promotional pillow pack, allowing clients easy access to a short course of FortiFlora

Chris Nickson, senior brand manager at Purina said: “The aim of this support pack is to help vet practices initiate the conversation with owners to ensure they are aware of the benefits that a nutritional supplement like FortiFlora can offer.”

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