Leading Worcestershire-based pet food company and seafood specialists,Fish4Dogs has won a major industry accolade. The company’s range of Star Treatshas been voted the Pet Product Retail Association’s (PPRA) Best NewProduct for 2009.

The PPRA Awards were formed to reward and recognise excellence within the pet industry.

Jill Angell, founder of Fish4Dogs promoting Star TreatsSeeing the health benefits of a fish diet in humans, Jill Angell, Fish4Dogs’ founder realised that the petfood market under-used fish as an ingredient in their products. She and her husband Robert then went on to research the benefits of feeding fish to pets and together developed a range of complete foods and treats for both dogs and cats. Fish4Dogs believe that the better quality food you feed your pets, the healthier and happier they will be and this underpins the thinking behind their product range.

Fish4Dogs is now one of the leading petfood companies in the UK – seeing remarkable growth in just five years. From their Worcestershire premises, they now export to over thirty countries and Jill and Robert are just about to embark on another round the world trip to promote their ranges in regions such as the Far East and Thailand.

Star-shaped Treats for cats contain Taurine, and are packed with Omega 3 and Salmon Oil. No additives, preservatives or colourings are used in any of Fish4Dogs natural products, and they are all gluten-free. Super Stars Training Treats for dogs are also a winner, according to members of the PPRA.

Packed in 50g “clicker-top” tubs, and available in attractive shelf-ready boxes, these Star Treats are said to be beloved by dog handlers, trainers and pet owners all over the country. They are used extensively by the Cambridge Institute of Dog Behavior and Training which is funded by Middlesex University along with other well known dog trainers such as Carolyn Menteith.

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