Genitrix has repackaged its Dentagen plaque prevention chews to provide added value and convenience to pet owners.

Packs of the chews, launched in 2008 as part of Genitrix’ Dentagen dental range, will now be available in “one month” packs in response to customer feedback.

The new, bigger value packs will also be priced more cost-effectively and will offer environmental benefits as the amount of packaging is reduced.

Dentagen dental chews are impregnated with a plant extract called RF2, which enables them to act as an “anti-biofilm” treatment, modifying the membrane of oral bacteria to prevent them from producing plaque.

The chews, which come in two sizes for large and small dogs, are designed to be given on alternate days and form part of the unique Dentagen Dental Care Programme.

Earlier this year, Genitrix also launched Dentagen Aqua, an innovative water additive treatment to control plaque and prevent bad breath in cats and dogs.

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