Ceva Animal Health is set to launch a radio advertising campaign on Heart FM to highlight the benefits of the UK’s leading veterinary behaviour product among cat owners.

Voiced by the iconic actress and comedian Dawn French (French and Saunders, The Vicar of Dibley), the Heart FM radio advertisement will raise awareness of the signs of stress in cats – which include scratching furniture – and the use of Feliway to reduce feline anxiety.  

Featuring the strapline “the secret to happy pets” the ad will run on Heart FM’s 38 regional stations from March 24. With a reach of approximately seven million adult listeners, the station attracts a wide audience – a high proportion of which are pet owners.

To support the radio advertising campaign, Ceva is running a competition on the Feliway website for one lucky person to win £5,000 of Virgin Holidays’ vouchers for a trip of a lifetime on a “Big Cat Safari” adventure.

Second prize is an annual family pass to a wildlife park or zoo of the winner’s choice, together with a month’s supply of Feliway.

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