A health and fertility monitoring system won the top honour for innovation at the Farm Business Cream Awards 2015.

Cream of the crop: Dairymaster says winning in an enormous privilege.

Dairymaster’s MooMonitor is a wireless device that allows farmers to monitor cow heats and health events, and identify behaviours such as feeding, rumination, resting time and activity intensity.

The system can be used indoors and outdoors and has a range of up to 3km in optimal conditions.

Dairymaster says the system sends information four to eight times more often than many other devices on the market, enabling more precise information about the onset of heat and allowing farmers to inseminate cows at the right time.

A mobile app allows two-way interaction with the system. When the system detects sick cows it sends a notification to your phone.

Dairymaster chief executive Edmond Harty said: “Innovation is key at Dairymaster and winning this prestigious award for our health and fertility monitoring system is an enormous privilege.

“Everything we do is with a focus on how we can make dairy farming more profitable, enjoyable and sustainable and this award highlights that Dairymaster has a lot to offer progressive farmers.

”It is the fourth award the MooMonitor has won. It has previously triumphed at the World Dairy Expo in Madison, Wisconsin; the National Ploughing Championships in Ireland; and the Alföldi Állattenyésztési Napok show in Hungary.

The Cream Awards are regarded as one of the most prestigious awards in the UK dairy industry. Hundreds of the most influential farmers from the UK attended the awards, at the National Motorcycle Museum in Birmingham.

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