Staff at veterinary charity PDSA have endured ice-cold water, been hit with mallets, grappled with burly bouncers and enjoyed an ‘old skool’ vinyl disco – all to raise funds for the PDSA’s latest £1.6 million PetAid hospital in Sunderland.

Staff at veterinary charity PDSA have endured ice-cold water, been hit with mallets and grappled with burly bouncers – all in aid of poorly pets. Throughout the UK, staff members came up with novel ways to raise over £2,100, which will go towards the PDSA’s latest £1.6 million PetAid hospital in Sunderland.
All fundraising events took place during the charity’s annual “What the Dickins Week” – a series of events and activities marking the anniversary of the formation of PDSA (in November 1917) by animal welfare pioneer, Maria Dickin CBE. Driven by the pitiful plight of animals in deprived areas, she was determined to provide treatment for pets of people in need – pets that may otherwise go without veterinary care.
Deryck Wilson, head of PR, spins the decks for charitySince then, PDSA has grown from a single pet dispensary in east London into a UK-wide organisation providing over two million free treatments to pets in need of vets. 
This year, staff and volunteers at the charity’s Telford headquarters organised a series of events including managers getting soaked in the stocks, quizzes involving sponge mallets for wrong answers, and an “old skool” vinyl disco – complete with aggressive bouncers and retro Space Invaders games. Elsewhere, PDSA PetAid hospitals and charity shops around the country pitched in with their own fundraising events.
PDSA Fundraising Manager Brenda Smith said: “To celebrate PDSA’s 92nd anniversary, we wanted to support the fundraising appeal to help build a new PetAid hospital in Sunderland.
“The new state-of-the-art hospital will enable PDSA to care for more sick and injured pets in the region by containing six consulting rooms, two operating theatres, a dental theatre, a digital X-ray room, a diagnostic laboratory, together with canine, feline and small furry pet recovery wards and a critical care unit for infectious cases. The £2,165 raised will make a difference as every penny counts.”
To find out more about PDSA’s plans for a new PetAid hospital, visit

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