With more than 80% of entire male dogs over the age of five suffering from benign prostatic hyperplasia, Virbac is again running its initiative to highlight the prevalence of the disease and encourage testing for it.
With more than 80% of entire male dogs over the age of five suffering from benign prostatic hyperplasia (BPH), Virbac is again running its initiative to highlight the prevalence of the disease and to encourage practices and owners to test for it.
Canine Prostate Awareness Month (CPAM) takes place during November – or “Movember” as it’s called by those fundraising for male prostate disease and testicular cancer by growing moustaches – and Virbac hopes CPAM will again remind owners that men are not the only ones to suffer from prostate disorders.
The company will be providing participating practices with promotional materials, including owner educational and display materials, a template press release for local media, and free branded slip leads for owners who have had their dog checked.
Virbac’s senior product manager Chris Geddes said: “CPAM is a well-supported initiative and, running it at a time when the media spotlight is already on the dangers of prostate cancer in men, means we can spread the message that owners should also be monitoring older dogs for signs of prostate disease.”
“The problem with BPH is that the majority of dogs suffer in silence. It is a painful condition that goes unnoticed until it reaches an advanced stage, where the owner notices blood in the urine or painful urination.”
Practices diagnosing a dog with BPH during CPAM are asked to contact Virbac with details as the company plans to collate a series of case studies from the initiative. Love2Shop vouchers to the value of £50 will be provided for the five most pertinent case studies submitted by the end of 2013.
- For further information on CPAM contact your Virbac territory manager, call the company direct on 01359 243243 or email firstname.lastname@example.org.