The Zoological Society of London (ZSL) has launched a campaign to highlight the plight of the planet’s wildlife.

One of ZSL’s campaign posters.

Called “Imagine a World without Wildlife”, the campaign has been created to inspire conservation action by encouraging people to consider what a planet without wildlife would mean for them.

World wildlife in crisis

Scientists and conservationists at the ZSL have spent years collecting and collating data showing the world’s wildlife population has halved during the past 40 years.

The campaign is centred around a series of famous wild landscapes with iconic species cut out, including:

  • elephants missing from the savannah
  • seahorses omitted from ocean reed beds
  • rhinos cut from their grassland dwellings

There is also an accompanying video (see below).

Urgent action

ZSL director general Ralph Armond said: “We’re asking the public to imagine a world without wildlife, to really drive home the need for urgent action.

“A deliberately hard hitting message, we need the public to realise without the worldwide work of the ZSL, iconic species, such as elephants, rhinos, seahorses and tigers, could genuinely become a thing of the past.

“There are many ways to support the ZSL, from volunteering as a citizen scientist and assisting with wildlife population surveys to becoming a ZSL wildlife champion to help provide the vital funds to support our global efforts – every action makes a difference.”

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

RVN Diane Westwood describes a training day she took part in for volunteers willing to respond to marine mammals in danger.

14 mins

The next meeting of the Association of Charity Vets will take place at Wood Green, The Animals Charity's Godmanchester Animal Centre on 25 February.

2 mins

Catherine Wilson discusses work being carried out to understand diseases linked between people and animals in western Africa.

17 mins

Rod Wood shares how he was inspired to tackle mental illness by accomplishing his target of scaling Africa’s highest peak – and how it has transformed his life.

19 mins

A blackbird that found itself in a tight spot when it got stuck in a suet ball holder is now recovering after being freed by the RSPCA.

2 mins

Garden birds and hedgehogs most common among 30,000 to 70,000 estimated wildlife injuries in veterinary practices.

5 mins