The Zoological Society of London (ZSL) has launched a campaign to highlight the plight of the planet’s wildlife.

One of ZSL’s campaign posters.

Called “Imagine a World without Wildlife”, the campaign has been created to inspire conservation action by encouraging people to consider what a planet without wildlife would mean for them.

World wildlife in crisis

Scientists and conservationists at the ZSL have spent years collecting and collating data showing the world’s wildlife population has halved during the past 40 years.

The campaign is centred around a series of famous wild landscapes with iconic species cut out, including:

  • elephants missing from the savannah
  • seahorses omitted from ocean reed beds
  • rhinos cut from their grassland dwellings

There is also an accompanying video (see below).

Urgent action

ZSL director general Ralph Armond said: “We’re asking the public to imagine a world without wildlife, to really drive home the need for urgent action.

“A deliberately hard hitting message, we need the public to realise without the worldwide work of the ZSL, iconic species, such as elephants, rhinos, seahorses and tigers, could genuinely become a thing of the past.

“There are many ways to support the ZSL, from volunteering as a citizen scientist and assisting with wildlife population surveys to becoming a ZSL wildlife champion to help provide the vital funds to support our global efforts – every action makes a difference.”

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

The announcement of a regionalised approach to eliminating bTB in Wales has been welcomed by the British Veterinary Association.

4 mins

The British Veterinary Zoological Society has issued guidelines for veterinary surgeons and wildlife professionals working in British native wildlife rescue and rehabilitation.

2 mins

The autumn meeting of the British Veterinary Zoological Society (BVZS) will take place from 23-25 September and will include a host of visits and events.

2 mins

Vets could be in with the chance of winning the trip of a lifetime, thanks to imaging specialist BCF Technology.

3 mins

The BVA has backed the roll-out of badger cage trapping and culling in the light of a BBC report that the controversial operation is to expand into five new areas of south-west England.

3 mins

Scientists are carrying out a survey looking for evidence of TB in badgers killed on the roads.

4 mins