The Kennel Club (KC) has warned breeders about a new microchip database company that is claiming to be associated with its own database, Petlog.

According to the KC, the new company – the name of which cannot be issued for legal reasons – has been contacting breeders through the Kennel Club website to sell its microchips and database service.

Petlog says it wishes to clarify it works “independently of other databases” and “does not give endorsement or recognition to them”. There are no plans to do so in the future, it said.

Celia Walsom, Petlog executive, said: “We are concerned people are being misled into joining a different database that is not as robust, and doesn’t offer the benefits of Petlog.

“We want to alert all breeders to the current activity by one microchip database and inform everyone that Petlog does not work with any other database. If a company should claim that Petlog recognises it then all it actually means is that we will ensure people are directed to the right database, if the details of a microchippped animal are reported to us.”

Petlog said it does direct authorised agents to the relevant database if they report a found pet with a microchip, because the database “works in the best interests of the pet” and wants to ensure swift reunification with owners. “It is not an endorsement or recognition of the database itself,” it said.

Petlog is the UK’s largest lost and found database for microchipped pets and works with 11 microchip suppliers. Pets registered with the Petlog database receive a 24/7, 365 days a year service, with a call centre based in the UK.

KC secretary Caroline Kisko said: “We are proud to manage Petlog and offer customers the numerous benefits the service offers. We urge all breeders to keep their puppies registered with Petlog and continue to only microchip with Petlog-affiliated chips to ensure they will remain with Petlog. If you are in doubt as to which chips work with Petlog, you can find a full list of microchip manufacturers on the Petlog website.”

For more information on Petlog and the microchip manufacturers it works with, visit its website.

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