Milpro, Virbac’s new milbemycin / praziquantel-based wormer for dogs and cats, features augmented reality (AR) technology that “brings the dispensing packaging to life”.

Milpro packaging features AR technology

The product packaging uses “Blippar Augmented Reality”, which – with the help of any smart device – gives owners access to post-dispensing educational videos, a built-in reminder system and other product information.

To activate the technology, owners simply download the free Blippar app (available on all platforms) and scan the front of the pack or dispensing envelope, which then becomes animated and the options for interactivity appear.

Milpro, a broad-spectrum wormer, is offered in tablet sizes suitable for dogs, small dogs or puppies, cats and small cats or kittens for ease of dosing. It is presented in 4, 24 and 48 packs, enabling flexible dispensing options.

Simon Boulton, marketing manager for companion animals at Virbac, explained: “The practice team has a crucial role to play in reminding owners that regular worming is essential for their pet’s health. 

With compliance such an issue, we want to use 21st century communication to help practices to get the message across. The result is the introduction of an interactive element to our packs with the use of the Blippar platform. It enables us to create augmented reality experiences through which we can provide comprehensive information to owners in an eye-catching and easily accessible way with the aim of boosting compliance and, ultimately, welfare.

“We believe the combination of the small tablet sizes and the innovative packaging will prove attractive and convenient to owners, making Milpro a successful product for practices.”

Practices can also request an interactive waiting room poster.

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