Client care

Client care

Client care

Discussion and debate around enhancing client relationships – and, in turn, satisfaction and compliance.

The rise of remote: why video won’t kill the consult star…

Video solutions and remote access are increasingly being used to give clients new ways to interact with their veterinary practices. This should not be seen as a threat and instead the growth of digital engagement should be embraced for the opportunities it provides, as Ben Sweeney explains…

35 mins
‘Next gen’ owners: are you on their wavelength?

Three-quarters of all cats and two-thirds of all dogs were bought by adults younger than 44 in the past 12 months, meaning the pet-owning baton has well and truly passed to the next generation. With Gen Z and millennials expecting to interact with businesses digitally, vet practices must ensure they are maximising engagement opportunities…

29 mins
Terms of engagement: customer-friendly tech

Tech-enabled pet owners want to access veterinary care on their own terms and for some practices, that poses a problem. But by leveraging the right technologies, such as online appointment booking, apps and asynchronous communication platforms, everyone can get up to speed…

31 mins
Referral cases – managing relationships

In this article, David Walker lends his extensive experience as a referral vet, head of service, hospital director and regional MD on what first opinion practices should be looking for from their referral centre. Specifically, he shares his thoughts on communication and client care, as well as what referral centres should be doing to engage and build relationships with those practices referring cases to them…

29 mins
Abusive clients: fractious or fragile?

Olivia Oginska – referencing various surveys – looks at uncivil behaviour in the workplace, its effects on the veterinary team, and how learning to understand a client’s behaviour can improve well-being for all.

22 mins
Big 6: Great expectations – client care

The second in our series of roundtable podcast discussions exploring six core dynamics shaping the veterinary profession, both today and in the future, places a focus on client care.

6 mins
‘I can’t sign’ – how to communicate with deaf colleagues and...

Profoundly deaf veterinary nurse Meghan Durno shares her experiences and offers advice on how to support hard-of-hearing co-workers and pet owners.

54 mins
Protecting pets: how vet nurses can help educate owners

Alex John discusses the importance of microchipping, vaccinating and insuring pets, and how VNs can support clients.

37 mins
Black box thinking: why we make mistakes and learning from them

Catherine Oxtoby describes how this mindset – inspired by technology adopted by the aviation industry more than 60 years ago – can help veterinary teams understand why errors occur and, as a result, lead to better care for patients…

26 mins
How microchipping can help achieve a premium bond with your clients

The coronavirus pandemic and subsequent national lockdowns sparked a pet-buying boom on an almost unprecedented scale. Microchipping can provide the perfect opportunity for your practice to bond with this potential army of new clients…

17 mins
Communicating with customers

Nicola Ackerman offers advice on how to master the art of talking to reluctant clients, and the importance of this “soft skill” in gaining compliance.

28 mins
Marketing to millennials: what your practice needs to know

Given their spending power, millennials deserve the attention of your veterinary practice. This generation – born between 1980 and 2000 – is 13 million strong in the UK, and it’s finding the right mix of authenticity and technology that will bring them to your consult room...

10 mins
Clients are always right… if you have the right clients

In 1909, Harry Gordon Selfridge, the founder of Selfridges department store, invented the phrase “the customer is always right”, which was immediately adopted by other businesses and used as a standard. The intentions were good, but, as Alan Robinson explains, things have changed a great deal during this past century – and particularly in the past 12 months…

22 mins
Food for thought: getting nutrition right for everyone

Nutrition is one of the cornerstones of pet health and is not just a one-off decision, as the needs of animals change throughout their lifetimes. So it is absolutely crucial to ensure your practice is able to give the latest up-to-date advice and the most informed recommendations to often uninitiated clients…

32 mins
Are you being heard? Amplify the power of your practice

Good communication between practice and client is key to establishing, growing and maintaining a successful business. This includes all messaging and marketing, the way a practice looks, the services it offers and how it engages with clients…

23 mins
Seeing double: managing the referral process

The referral process can be a complicated business where the needs of patients, owners and referring practices must all be considered. Here, Ray Girotti explains why managing these dynamics is crucial to successfully performing this juggling act.

26 mins
Brain food: the neuroscience of customer service

First-class customer service has never been more important to the modern service consumer – not least veterinary clients. It’s a vital dynamic that drives any successful practice, but, as Ernie Ward explains, to get it right you’ve got to get inside your clients’ heads...

34 mins
Wake up and smell the coffee: why first impressions count

Focusing on four main client contact areas – exterior, interior, vibe and virtual – could make all the difference to your practice enviornment, says Dr Ernie Ward.

34 mins