Wendy McGrandles, one of the UK’s leading exponents of complementary therapies and holistic veterinary medicine, explains how to make it work for you and your clients.22 mins
Branding has been described as delivering on a promise made. Here, Alison Lambert asks what your practice can do to ensure it delivers on its promises.
"In the end, we can have a palace of smoked glass and stainless steel with all the toys in the world, but unless we engage with tomorrow’s pet owners on their terms, we’ll struggle to make a viable business," writes Chanticleer.
Pet nutrition specialist Cecilia Villaverde outlines the central role veterinary practices can play in fighting this growing epidemic.16 mins
With heightened competition and rising costs, why are so many veterinary practices poor at maximising efficiency? Adam Bernstein speaks to two leading experts to ask how practices can improve workflow and avoid putting profitability in peril.
You may have spent a working lifetime building and expanding your veterinary practice. But what happens when it’s time to call it a day? Peter Gripper explains the importance of a good exit strategy …17 mins
Huge changes have taken place in the veterinary profession in the past 15 years. Ross Tiffin revisits the seminal Quo vadis? project to take another look to the future.
Practices in the UK have, for many years, relied on a flow of non-UK vets into the country to fill gaps in available manpower. But making the most of this valuable human resource requires a structured approach and an open mind, says Luis Sainz-Pardo.
It has long been recognised people are living and working longer. RCVS research in 2014 revealed nearly a third of UK vets were already aged 46 or older. As such, practice owners across the country need to be prepared…
Dentistry is one of the most overlooked areas of veterinary medicine. Here, Bob Partridge asks why this is the case and explains how practices of all shapes and sizes can improve welfare and boost profits by taking a new approach.20 mins
It has long been understood the prevention of ectoparasites is important for protecting animal welfare and generating extra practice revenues. But with the outbreak of babesiosis in Essex and the wide range of new products available, there has never been a better time to hammer the preventive message home to clients.
The way veterinary practices communicate with clients has changed enormously during the past decade. Tech-savvy clients now expect to be contacted by SMS and email, and practices failing to do so could well be missing out in more ways than one, says Jamie Crittall
Too many veterinary practices lose out financially by focusing on the middle ground and chasing the ’average’ client. Here, Dr Ernie Ward explains how his discovery of data alchemy helped him find his tribe and create the perfect formula for a profitable practice.19 mins
Kay Irvine explains how to raise your game and make sure you stay in control of practice expansion.
Marketing for veterinary surgeries can be daunting, especially when doing so via the internet. There … more13 mins
In part one, four female leaders shared thoughts on why a lack of women in positions of power exists in the veterinary sector. For part two, we went back to the same four women to ask how they think the problem can be tackled...
Discussions about retail often hinge on one simple question: clients or customers? Vets are professionals, … more
Puppies and kittens are the lifeblood of any small animal practice and those crucial first encounters really can be make or break.
Women may dominate the modern veterinary profession in terms of numbers, but in many areas it’s men still holding the positions of power. In the first of a two-part article, James Westgate asks a diverse group of female leaders why they think this remains the case...25 mins
Estimates show around nine million cats are kept as pets in the UK – that’s a huge potential market. However, as Ross Tiffin found on a visit to the north-west, a cat-friendly strategy is needed to make the most of the opportunity.