VBJ articles

Veterinary practices can often be chaotic working environments without the right systems in place. Buy by introducing a culture of improvement and accountability, order can be brought to the chaos.

The referral process can be a complicated business where the needs of patients, owners and referring practices must all be considered. Here, Ray Girotti explains why managing these dynamics is crucial to successfully performing this juggling act.

Alan White has become a familiar face in the veterinary sector since joining the St Francis Group almost 10 years ago. Now group commercial director of MWI Animal Health UK following its acquisition of St Francis in 2015, Alan sat down with VBJ to tell us a bit about the company and himself...

In a VBJ Specials Insight feature, discover how this company can deliver personalised medicines that make a difference to your practice and patients.

Forget the plethora of confusing terms like “algorithms”, “metadata” or “tagging”, the same rules apply to digital marketing as the offline version. Providing you’re matching outstanding service to the needs of your customers, follow these tips and you’ll be well placed to shout about it in the digital world.

The veterinary profession has probably seen more change in the past two decades than at any other time in its history – and one man who has been right in the middle of the action is Malcolm Wright...

First-class customer service has never been more important to the modern service consumer – not least veterinary clients. It’s a vital dynamic that drives any successful practice, but, as Ernie Ward explains, to get it right you’ve got to get inside your clients’ heads...