Zoetis has teamed up with Pets as Therapy (PAT) to raise awareness of the charity’s work as well as help boost the number of volunteers to 20,000 by 2020.
PAT provides community-based animal-assisted therapy to people in need throughout the UK, with more than 5,000 volunteers and their pets visiting:
- residential homes
- day care centres
It also works with schools to improve literacy skills with its read2dogs scheme.
To kick-start the campaign, Zoetis has donated £10,000 and says it hopes to raise more money through sales of flea and mite treatment Simparica by donating £1 to PAT for every pack sold through an e-voucher promotion.
It will also provide free Simparica to 5,000 PAT dogs.
Zoetis companion animal business unit director Ned Flaxman said the company chose PAT as its charity this year because it demonstrates the huge benefits people gain from pets, especially those most in need.
He said: “We are hoping the Simparica promotion will raise awareness, as well as funds, for PAT, and encourage more pet owners to volunteer for the charity. There are also huge opportunities for vet practices to embrace the campaign and help enlist support for PAT with their local community.”
PAT chairman Anne Clilverd said the charity was delighted to partner with Zoetis and is looking forward to working more closely with vet practices and forming an even stronger PAT community.