The Worldwide Veterinary Service (WVS) is attempting to get over 10,000 photos of animal owners with their pets – enough to stretch a mile if they were laid in a row.

The Worldwide Veterinary Service (WVS) is attempting to get over 10,000 photos of animal owners with their pets – enough to stretch a mile if they were laid in a row.

WVS founder and chief executive Luke Gamble with his Rhodesian ridgeback LeuwenThe WVS Mile of Smiles winter campaign is to raise funds to send veterinary professionals and supplies to countries lacking veterinary services. Those wishing to support the campaign are asked to submit a photograph of themselves smiling and accompanied by their pet, along with a £2 donation. 

The WVS, which is run from a small office behind a second hand bookshop in Cranborne, Dorset, has estimated that it will take 10,560 photographs for the collection to extend a mile. To date the WVS had received 36 photos, stretching just over five metres.

Commenting on the campaign, WVS founder Luke Gamble said: “We hope this appeal will capture peoples imaginations. The run-up to Christmas has feel-good stamped all over it so seems the perfect time to launch an appeal for smiles. We are very excited at the thought of a mile of photographs stretching out, each one from someone who took the time to give £2. Their gift will help animals and the people who rely on them in dire need around the world.”

Photographs and donations may be submitted on the WVS website.

Universities, associations, veterinary practices or other organisations that would like to get involved should call Mel or Amy on 01202 701828 or email them at mel@lizleanpr.co.uk or amy@lizleanpr.co.uk.

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