The World Society for the Protection of Animals has launched a campaign to stop intensification of the dairy industry, and is urging consumers to ask: “Where does my milk come from?”
The World Society for the Protection of Animals (WSPA) has launched Keep Cows on Grass, a new campaign to stop intensification of the dairy industry in Europe.
The campaign, which officially launched yesterday (October 25), features billboard and press advertising, asking “Where does my milk come from?” in an attempt to raise this important issue direct with consumers.
Many people believe the milk they drink comes from cows grazed in fields. However, with increasing numbers kept in industrial dairy farming systems where they are permanently housed inside and are not allowed to graze naturally, this is not the case.
Although 90% of UK cows still enjoy roaming and grazing in fields, around 10% are already confined indoors. Further, in countries like Denmark, WSPA claims around 67% of all cows never feel the sun or chew a blade of grass.
WSPA CEO Mike Baker said: “The worrying progress towards industrial dairy farming in Europe means we could stop seeing cows grazing in fields. Cows grazing are a vital part of our heritage in Europe and we want to keep it that way.
“WSPA wants to see dairy farmers survive and thrive and we are campaigning for the end of the trend towards intensification.”
According to the society, there is currently no EU legislative welfare protection for cows and this campaign begins the WSPA’s drive to raise awareness of this issue and halt the drive towards intensive farming in favour of sustainable, humane pasture-based systems.
- WSPA is calling on consumers to join the campaign and ask: “Where does my milk come from?“