dog food
Image © The World of James Herriot.

The World of James Herriot has launched its own brand of dog food featuring its mascot Herriot, a black flat-coated retriever.

The range, which features food and snacks, is available to buy online or from the attraction’s shop in Thirsk, North Yorkshire.

Masticating mascot

Managing director Ian Ashton said: “Herriot the mascot is a hit with our visitors, both adults and children.

“We were so often asked about Herriot’s food, which led to us finding a way to deliver his own range of dog food that our visitors can buy for their own pet.”

Previously owned by the local council, the World of James Herriot is now a privately operated company. Thousands of people visit the home museum attraction every year.

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