CPD Solutions has launched a new webinar club aiming to help vet practices master their marketing.
Marketing Webinar Club follows on from existing CPD Solutions clubs in areas of the profession such as small animal practice, emergency and critical care, orthopaedics, neurology, exotics and nursing.
It allows members to watch presentations live and revisit them later, providing the opportunity for flexible learning.
Susie Coughlan, managing director of CPD Solutions, says the new club will help busy owners, partners and practice managers make the most of their time, while staying up to date with what is working today in marketing for professional practices.
“A key benefit of Marketing Webinar Club is the cutting-edge information on marketing methods that work, together with how to use them effectively to grow a practice,” Dr Coughlan said.
“Members can watch presentations ‘live’, watch them again to go over practical points, or just watch the recorded webinars at any time.
“The focus will be on getting new practice clients and more business from existing customers from the internet, with topics to be covered including Facebook, effective practice websites, search engine optimisation, Google AdWords and how to use email marketing.
“This is a unique opportunity for those responsible for marketing in veterinary practices to learn in their own time and to get the help they need to grow their practices.”
According to Dr Coughlan, the Marketing Webinar Club will also cover the more traditional methods of marketing to help practices formulate an effective marketing mix.
For more information, visit www.marketingwebinars.co.uk