Wafcol is re-launching its sensitive range of salmon and potato products this summer, with a new and improved sensitive recipe and new packs sizes (2.5kg & 12kg) to lower price points for consumers.
Wafcol, the dog food at the heart of the sensitive market for over 30 years, is re-launching it’s sensitive range of Salmon & Potato products this summer, with a new and improved sensitive recipe and new packs sizes (2.5kg & 12kg) to lower price points for consumers.
With one in ten dogs being diagnosed with food intolerance, Wafcol Salmon & Potato can have a significant impact in changing dogs’ lives.
Wafcol senior product manager Claire Astle said: “Our salmon and potato recipe was developed with Sue Paterson, a leading UK dermatologist, and BVA president Harvey Locke back in 2000, and has stayed in the affections of British pet owners as it changes dogs’ lives – you can see that from a selection of success stories on our website.
“Unlike many of the other ‘sensitive’ foods available, Wafcol salmon and potato is a true, sensitive diet as it is formulated to be gentle on sensitive digestions with salmon as the single protein source and potato as the main carbohydrate source.
“We also use only the minimal ingredients necessary to help lower the risk of an allergic response – our recipe is formulated with no cereals, dairy, other fish or meats, artificial colours, flavours or preservatives – all known allergens which may trigger food allergens or intolerances.”
The new and improved sensitive recipe changes include; increased amount of the salmon and potato ingredients (Adult Large/Giant is packed with a hefty 71%), addition of Glucosamine, Chondroitin and MSM (methylsulfonylmethane) for joint health and the use of two prebiotics (MOS and FOS) proven to work together to improve digestion.
Sales support for veterinary practices includes advertising, PR and instore support activity, including free of charge sample packs, consumer brochures and money off coupons.
- For more information call 0844 3757002 or visit www.wafcol.co.uk