Virbac Animal Health is launching an initiative to highlight the prevalence of the disease and to encourage practices and owners to test for it.
With more than 80% of entire male dogs over the age of five suffering from benign prostatic hyperplasia (BPH), Virbac Animal Health is launching an initiative to highlight the prevalence of the disease and to encourage practices and owners to test for it.
The campaign will take place during November – or “Movember” as it is called by the thousands of men who grow moustaches during the month to raise funds for male prostate and testicular cancer. Virbac hopes its campaign will remind dog owners that men are not the only ones to suffer from prostate disorders.
The company is providing participating practices with promotional materials including free dog leads; owner educational and display materials; a press release for local media and practice educational materials.
Virbac product manager Chris Geddes explained: “It’s estimated that 20% of the country’s eight million dogs remain uncastrated throughout their lives. As dogs age, their prostates enlarge, eventually causing symptoms including constipation, lameness and difficulties in urination. However, most of the time clinical signs are absent or vague so diagnosing BPH can be a challenge.”
According to Virbac, the traditional rectal examination technique can be an ordeal for both dog and clinician. It’s also sometimes inaccurate even in experienced hands and is impossible in very small or large breeds. As a solution, the company has recently introduced Odelis CPSE, the first ELISA test to screen for, diagnose and monitor BPH, available from three UK diagnostic laboratories. The company claims it is a cost-effective, precise and reliable alternative to rectal palpation.
Virbac also offers Ypozane, a simple tablet treatment for BPH, which takes effect within a week and lasts for six months.
Mr Geddes continues: “BPH is a serious threat to the health of entire dogs as they get older but owners are often unaware of the potentially serious health problems it can cause if left untreated.
“We hope that, by running our Prostate Awareness Campaign at a time when the media spotlight is already on the dangers of prostate cancer in men, we can help spread the message that owners should also be monitoring older dogs for signs of prostate disease.
We’re providing practices with all the materials they need to promote the campaign in their locality and hope that those getting involved will find it effective in terms of bringing dog-owning clients into the practice for advice on BPH.”
- For further information on the Prostate Awareness Campaign and to get your free pack please contact your Virbac territory manager or contact the company direct on 01359 243243.