Vets4Pets has launched a new marketing campaign that includes a 30-second television advert starring two of the group’s real partners.
It will be broadcast on terrestrial and satellite television services and is supported with activity across a variety of other platforms.
The advert is aimed at owners of older pets, offering a £25 senior pet health check with a vet and a half price bag of senior pet food.
“It was really important to us when planning this new campaign that we feature our real partners, they are at the end of the day the core of our business and the faces that our clients see when they visit us,” said Gill Hammond, head of brand marketing.
She added: “The offer itself, focusing on senior pets, is testament to our partner’s and their team’s commitment to ongoing pet health care.”
The advert, which will be broadcast throughout March, features John Davies-Riand vet partner at Vets4Pets Leeds and Sarah Scott vet nurse partner at Vets4Pets Kettering in both their personal and professional lives, expressing their passion for pets.
Mr Davies-Riand said: “Using the partners in this new campaign shows how much value the group places on us and highlights what I think is the basis of a joint venture partnership. We wouldn’t be where we are without Vets4Pets support, but of course they wouldn’t be where they are without us either.
“That to me is a real partnership.”